Embryonic vs. Adult Stem Cells in Research Essay - 1615 Words

Embryonic vs. Adult Stem Cells in Research Why is the mainstream media significantly downplaying exciting scientific discoveries with adult stem cells? This essay hopes to adequately answer that question. Heres the scoop: As originally reported late last year in the medical journal Blood, Dr. Catherine M. Verfaillie and other researchers at the Stem Cell Institute, University of Minnesota, have discovered a way to coax an adult cell found in the bone marrow to exhibit many of the attributes that supposedly make embryonic stem cells irreplaceable to the development future miracle medical therapies(Catherine). While there is still much research to be done, multi-potent adult progenitor cells (MAPCs) appear to be†¦show more content†¦Yet, when the potentially crucial discovery of an adult cell that could make embryonic destruction and therapeutic cloning unnecessary comes to light - and just at the time when the United States Senate is about to argue whether to outlaw the cloning of human embryos - the story has been significantly underplayed. The New York Times story written by Nicholas Wade with Sheryl Gay Stolberg ran deep inside the paper (page A14), under the headline, Scientists Herald a Versatile Adult Cell.(New) While the Times headline and reporting focused upon the actual story, it failed to provide many of the significant details found in the Boston Globe reporting, and as a result, the story lost much of its punch. The Washington Post smothered the importance of the story altogether in a story bylined by Rick Weiss that ran on page A-8. Headlined, In Senate, Findings Intensify Arguments on Human Cloning, the actual discovery itself is barely described. The first mention of it comes in the fourth paragraph, which focuses primarily on a statement by Verfaillie downplaying her own discovery so as not to interfere with the pro-cloning and ESCR research agenda. Indeed, the primary thrust of the Post reportage focuses on the reasons why this discovery should not deter destructive embryonic research. The story was also covered by relative brief wire-service reports and in a much better story in New Scientist magazine(New). In any event, with such muffled coverage, it isShow MoreRelatedAdult Stem Cells Vs. Embryonic Stem Cell Research1108 Words   |  5 Pages4/4/16 Adult Stem Cells vs. Embryonic Stem Cells â€Å"The unspecialized cells are differentiated cells created are known as stem cells† (Miller Ph.D., Levine Ph.D., 2012). Embryonic and Adult stem cells are the only types of stem cells. 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Leadership Is An Efficient Process - 899 Words

LEADERSHIP Leadership is an efficient process in which a person supports and guides to others to achieve the combined goals and tasks. TYPES OF LEADERSHIP STYLES There are many types of leadership like Autocratic leadership; in this a leader has the complete authority and control of decision making. Bureaucratic leadership; flexibility exists in this type of leadership, in such style every follower has his voice that is to be listen, authority is divided. Charismatic leadership; in this type leader inserts its power to its employees by giving them passion. Transformational leadership; in this type, communication is the main focus, leaders and employees have common vision, by communication the leaders try to transform his qualities to the followers/employees. People oriented leadership; it focuses on development and betterment of people. Task oriented leadership; it focuses on the efficient end effective procedures for operations. 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Kepler Mission Free Essays

What is the Kepler mission? Many people don’t even know what is going on here on earth let alone in space. The Kepler mission is searching the skies for planets that are the same size as earth and worlds that could possibly similar to our own (Site 1). The Kepler spacecraft has found over 750 candidates for extra solar planets and that is just from data collected in the first 43 days of the spacecraft’s observations. We will write a custom essay sample on Kepler Mission or any similar topic only for you Order Now This is the biggest release of candidate planets that has ever happened. This is amazing; just imagine if there is that many other planets like earth with human life on it. The Kepler team has found so many candidates, they are sharing. They will keep the top 400 candidates to verify and confirm with observations using other telescopes with observations done by Kepler team members (Site 2). Us as human being can only think and wonder if there is life outside of this planet. The Kepler mission is our chance to find out. Kepler launched on March 6, 2009, and has been on the hunt for exoplanets (Site 2). The Kepler instrument is a specially designed 0. 95-meter diameter telescope called a photometer or light meter. It has a very large field of view for an astronomical telescope 105 square degrees, which is comparable to the area of your hand held at arm’s length. The fields of view of most telescopes are less than one square degree. Kepler needs the large field of view in order to observe the large number of stars. It stares at the same star field for the entire mission and continuously and simultaneously monitors the brightness’s of more than 100,000 stars for at least 3. years, the initial length of the mission, which can be extended (Site 1). Extending the mission beyond three and one half years provides for improving the signal to noise by combining more transits to permit detection of smaller planets. Another reason why extending the mission is good is to find planets in orbits with larger periods. Also to find planets around stars that are noisier either due to be ing fainter or having more variability The scientific objective of the Kepler Mission is to explore the structure and diversity of planetary systems. This is achieved by surveying a large sample of stars to determine the abundance of terrestrial and larger planets in or near the habitable zone of a wide variety of stars. Another objective is to determine the distribution of sizes and shapes of the orbits of these planets. Estimate how many planets there are in multiple-star systems. Determine the variety of orbit sizes and planet reflectivity’s, sizes, masses and densities of short-period giant planets. Also to identify additional members of each discovered planetary system using other techniques; and determine the properties of those stars that harbor planetary systems (Site 1). The Kepler Mission also supports the objectives of future NASA Origins theme missions Space Interferometry Mission (SIM) and Terrestrial Planet Finder (TPF) by identifying the common stellar characteristics of host stars for future planet searches, defining the volume of space needed for the search and allowing SIM to target systems already known to have terrestrial planet (Site 1). The Kepler mission has discovered a system of two Saturn size planets with perhaps a third planet that is only 1. 5 times the radius of Earth. While the news of this discovery is tempered somewhat with the announcement by a team from the European Southern Observatory of a system with five confirmed Neptune-sized planets and perhaps two additional smaller planets, both discoveries highlight that the spacecraft and techniques astronomers are using to find exoplanets are getting the desired results, and excitingly exoplanet research now includes the study of multiplanet systems. This discovery is the first time multiple planets were found by looking at transit time variations, which can provide more information about planets, such as their masses (Site 2). NASA held a press conference to discuss early science results of the Kepler Mission on August 6, 2009. At this press conference, it was revealed that Kepler has confirmed the existence of the previously-known transiting exoplanet HAT-P-7b, and is functioning well enough to discover Earth-size planets. Since Kepler’s detection of planets depends on seeing very small changes in brightness, stars that vary in brightness all by themselves are not useful in this search. From the first few months of data, Kepler scientists have determined that about 7500 stars from the initial target list are such variable stars. These were dropped from the target list and will be replaced by new candidates. On November 4, 2009, the Kepler project publicly released the light curves of the dropped stars. Ground-based follow-up studies of the first six weeks of data, reveal five previously unknown planets, all very close to their stars, one (Kepler-4b) slightly larger than Neptune and four (Kepler-5b, 6b, 7b, and 8b) larger than Jupiter, including one (Kepler-7b), that is one of the least dense planets found yet. Another discovery, not yet understood, are at least two objects that are the size of planets, but hotter than their stars (Site 2). In conclusion, the Kepler mission I believe is the first of its kind that is actually working. The significance of the Kepler mission is very important. Kepler will monitor 100,000 stars similar to our sun for four years. The results will be extremely important either way. If Kepler detects many habitable, Earth-size planets, it could mean the universe is full of life. Kepler would then be a stepping stone to the next extensive search for habitable planets and life, the Terrestrial Planet Finder (Site 3). If nothing is found, it may mean we’re alone in the galaxy. Bibliography Site 1: â€Å"Kepler. † Nasa. Ames Research Center, Web. 28 Nov. 2010. http://kepler. nasa. gov/. Site 2: â€Å"Kepler Mission. † UniverseToday. com. 26 Aug. 2010. Web. 28 Nov. 2010. http://sites. google. com/site/larrygerstman/kepler. Site 3: â€Å"Discovery Program. † NASA. 16 Feb. 2010. Web. 28 Nov. 2010. http://discovery. nasa. gov/kepler. html. How to cite Kepler Mission, Papers

American Photographer and Artist Essay Example For Students

American Photographer and Artist Essay Cindy Sherman, American Photographer and Artist, born 1954 in Long Island, New York, Arts Graduate 1976. Shermans subject matter whilst always feminine, includes discourses on film stills, magazine centrefolds, fashion spreads, advertising, childrens literature, formal portraiture, historical records, mannequins and the monstrous body.  Shermans work spans a 25 year period, making her one of the most successful and talked about female artists of the post-modern era. Indeed there is a plethora of academic and critical thought that has been written on her productions. Her work has been analysed and psycho-analysed ad infinitum. It is interesting to note, much to the dismay of varying parties, that Sherman refuses to comment on her work even to the fullest extent where she refuses to give them a name, referring to her productions as Untitled. I believe this is in part due to Shermans desire to have the observer read the image to interpret meaning and apply their own cultural signifiers, therein possibly unveiling elements of themselves previously unexposed and hidden within their own psyche.  Her carefully constructed productions can be likened to theatrical masterpieces in their own right. Her work has an uncanny ability to return the gaze back to the viewer to leave the viewer mesmerised unsure of themselves and their interpretation of these representations. Her productions force the observer to identify with their own meaning. On meaning, Hall writes, Meaning does not inhere in things, in the world. It is constructed, produced. It is the result of a signifying practice a practice that produces meaning, that makes thing mean (Hall, Pg 66).  Marco Meneguzzo writes of Sherman Where the construction of the image leaves more space or the possibility of narration to the observer (Meneguzzo Pg 12).  Shermans career can be seen as one of growth and maturation in which she has managed to destabilise and deconstruct the phallocentric gaze of the symbolic other, challenging historical patriarchal discourses associated with that other Sherman controls the production by manipulating the phallocentric gaze covertly undermining and challenging patriarchal notions that work in binary cohesion with the foundation stones of our culture. It is the masculine system of representation that has formulated and driven the western art cannon since time immemorial. Mulvey writes Woman then stands in patriarchal culture as signifier for the male other, bound by a symbolic order in which man can live out his fantasies and obsessions through linguistic command by imposing them on the silent image of woman still tied to her place as bearer of meaning, not maker of meaning.. The paradox of phallocentrism in all its manifestations is that it depends on the image of the castrated woman to give order and meaning to its world. An idea of woman stands as lynch pin to the system: it is her lack that produces the phallus as a symbolic presence, it is her desire to make good the lack that the phallus signifies. Sherman is anything but the castrated woman in her work she holds the power by implying another meaning, creating a double construct whereby she becomes the maker of meaning (Mulvey).  It is this aspect which most disturbs the viewer. Meneguzzo writes on Shermans Film Stills It would be an absolutely banal affirmation to say that Shermans work exalts the fakeness of her pieces, and so general that it wouldnt be enough to explain the sense of detachment and subtle queerness that one experiences in front of these images. (Meneguzzo, Pg 11). Shermans Monstrous Bodies have undoubtedly shaken and challenged the notion of the male gaze. Her work deconstructs the female body from an abstract, removed position by the use of prosthesis, plastic parts and body fluids, becoming her own narrator or maker of meaning. In doing this, she shifts the power from the patriarchal by totally deconstructing and then rebuilding the feminine representation. These representations are no longer easily read by the phallocentric gaze and are provided in direct contrast to established notions of that gaze. .u85d667dcb0b151f2df45d9227a45a732 , .u85d667dcb0b151f2df45d9227a45a732 .postImageUrl , .u85d667dcb0b151f2df45d9227a45a732 .centered-text-area { min-height: 80px; position: relative; } .u85d667dcb0b151f2df45d9227a45a732 , .u85d667dcb0b151f2df45d9227a45a732:hover , .u85d667dcb0b151f2df45d9227a45a732:visited , .u85d667dcb0b151f2df45d9227a45a732:active { border:0!important; } .u85d667dcb0b151f2df45d9227a45a732 .clearfix:after { content: ""; display: table; clear: both; } .u85d667dcb0b151f2df45d9227a45a732 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u85d667dcb0b151f2df45d9227a45a732:active , .u85d667dcb0b151f2df45d9227a45a732:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u85d667dcb0b151f2df45d9227a45a732 .centered-text-area { width: 100%; position: relative ; } .u85d667dcb0b151f2df45d9227a45a732 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u85d667dcb0b151f2df45d9227a45a732 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u85d667dcb0b151f2df45d9227a45a732 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u85d667dcb0b151f2df45d9227a45a732:hover .ctaButton { background-color: #34495E!important; } .u85d667dcb0b151f2df45d9227a45a732 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u85d667dcb0b151f2df45d9227a45a732 .u85d667dcb0b151f2df45d9227a45a732-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u85d667dcb0b151f2df45d9227a45a732:after { content: ""; display: block; clear: both; } READ: According to A Nation at Risk, the American educ EssayBerger writes that the ideal spectator is always assumed to be male and the image of the woman is designed to flatter him (Berger, 1972). Berger further writes that men have always had privileged access to the sight of the female body, that it is not purely for the male spectators enjoyment but that it is also connected to a sense of power and control over the image. The womans body is posed and framed for him, while his own body remains doubly hidden (Betterton, Pg 11). In psychoanalytic discourse, fetishism is a uniquely male perversion (Grosz, Pg 141). Freud writes The fetishism remains a token of triumph over the threat of castration and a protection against it. It also saves the fetishist from becoming a homosexual by endowing women with the characteristic which makes them tolerable as sexual objects What other men have to woo and make exertions for can be had by the fetishist with no trouble at all (Freud, 1927:154). With Shermans History Portraits, she takes a new look at the masters, those that would define the western art cannon. She undermines the reverence and political might these masters hold by providing the observer with a new deconstructed image.  Danto writes Sherman in the end, had a lot of fun putting on false noses and preposterous whiskers, improbable eyebrows and false breasts, all at the expense of the old masters and their terribly serious subjects Sherman has done something startling and strange, draining the old masters and their subjects at once of a certain power, by showing the artifice, the convention, the transparent fakeness of the worlds they believed were solid, unshakeable and real.What would we be without our make-up, our hair-dos, our robes, our scholarly paraphernalia, our jewellery, our breasts or our portraits? What is the human reality behind the revealed grotesqueness of our appearances? Socrates writes that the principles of comedy and tragedy are one, so that the artist who writes comedy could as well write tragedySherman in these comical pieces of visual philosophy writes both at once (Danto, Pg 13). In summary, Sherman manages to destabilise the familiar codes of female iconography by the use of masquerade, displacement of subject/object and oustanding technical ability. My personal view is that along with these things, she is also intuitively aware of cultural frameworks within which we all find ourselves being judged by and adhering to and it these codes or representations that she seeks to redefine she becomes the narrator/author/power holder. Chris Weedon writes poststructuralisms concern with the discursive construction of subjectivity, with the role of social institutions and the heterogeneous forms of power governing social relations is motivated by a primary concern with understanding the position of individual women in society and the ways in which they are both governed by and resist specific forms of power. This involves not a devaluing of womens experience but an understanding of its constitution and its strategic position within the broader field of patriarchial power relations (Weddon, Pg 74).

Why the American Citizens are Adopting Children from Other Countries

Love Art 12 Best Art Blogs to Follow

Love Art 12 Best Art Blogs to Follow Nowadays there are so many art blogs, its hard to find the most interesting ones to follow. This is why, we have gathered our favorite blogs about paintings, photography and street art. Check them out, have fun and explore! Paintings and Fine Arts Paintings do not live in museums only. There are a lot of blogs that can show you real masterpieces of present and past and tell their stories. Here are some blogs about fine arts you have to check out: 1) Painters Table painters-table.com Painters Table is an online magazine for art lovers, curators, artists and people interested in painting. It is a great platform for exploring different blogs, which mostly focus on painting. It offers a huge variety of reviews and interviews with the most talented modern artists. 2) New American Paintings newamericanpaintings.com/blog New American Paintings is a great resource for discovering American artists. This periodical showed more than three thousand painters from different parts of the United States. If you like modern art, you should definitely check their blog! 3) Two Coats of Paint twocoatsofpaint.com Two Coats of Paint, based in NYC, was created by artist Sharon L. Butler in 2007. It is a place where art enthusiasts can share news, reviews and their comments about painting. 4) Carol Marines Painting a Day (or almost) carolmarine.blogspot.com Carol Marine loves to paint. So she decided to share her experience with other people. Shes been creating one small painting almost every day. Shes been posting her works on her blog since 2006. Carol is very inspiring, especially for people, who always procrastinate! Photos Are not that much into fine arts? All right then. We have something interesting for you to offer. Check out these best blogs for photography lovers: 1) Thomas Hawks Digital Collection thomashawk.com Thomas Hawk is a talented photographer from San Fransisco. He has more than 100,000 pictures on Flickr. His goal is to share one million hand crafted and lovingly created† pictures with people. His photographs mostly focus on America. 2) Samantha Murphy| Real Picture Blog realpictureblog.tumblr.com Samantha is a traveler from Chicago. She posts a lot of pictures from her amazing journeys in her Real Picture Blog. Samantha wants to share her experience with the rest of the world. Her pictures inspire people to start travelling! 3) My Life is a Trip mylifesatrip.com My Life is a Trip is a multimedia travel diary by Jen Pollack Bianco from West Coast. She is a photographer and a writer, who started traveling and posting great pictures from her adventures. 4) Adventure Freelancer adventurefreelancer.com Adventure Freelancer blog belongs to Jeff Bartlett- an adventurous photographer/writer, who started a blog to get people inspired to explore things around them. He likes to share pictures and stories about the outdoors. Street Art A lot of people notice some awesome graffiti on the street. Do you want to check the best street art around the world? 1)Vandalog blog.vandalog.com Vandalog began in 2008. This blog is created for people, who want to keep up on whats going on with street art. And you can find a lot of great stories and coverage of graffiti and experimental visual arts. 2) Streetsy streetsy.com Streetsy is a blog for people interested in the worlds coolest street art. Artists share their works and fans posts pictures of street art they liked. They also have an account on Flickr with more than 400,000 awesome graffiti pictures. 3) Street Art Utopia streetartutopia.com Street Art Utopia is a blog with a lot of street art photos and videos. People share street art works, they particularly liked, from all over the world. You can explore new trends in urban art and how it affects the world around us. 4) Brooklyn Street Art brooklynstreetart.com/theblog Brooklyn Street Art captures a creative spirit from the streets, studios and galleries around the world. The audience can check out new techniques in urban street art and graffiti. Do you have your person favorites? Maybe you follow some awesome blogs too? Let us know in the comments!

An Investigation into the Current Success Factors for Small and Medium Essay

An Investigation into the Current Success Factors for Small and Medium Enterprises (SMEs) in Thailand - Essay Example The type of businesses involved in this study is small and medium business enterprises (SMEs), which are characterized by being relatively smaller than larger enterprises (LEs) in terms of the number of employees or amount of fixed assets. The geographical region in focus is the country of Thailand in South East Asia. A range of different types of SMEs will be included from various sectors so that the findings are representative of Thai SMEs in general. Thus, it includes the production, wholesale and retail sectors. We shall adopt the classification of SMEs as defined by the Thai Institute for Small and Medium Enterprises Development (ISMED, 2010) as follows: Enterprises in the production/service sectors: no more than 200 employees or no more than Baht 200 million in fixed assets. Enterprises in the wholesale trading sectors: no more than 50 employees or no more than Baht 100 million in fixed assets. Enterprises in the retail sectors: no more than 30 employees or no more than Baht 60 million in fixed assets. Similarly, the study will not be confined to SMEs in a particular area of Thailand because that would not necessarily be representative of Thai SMEs. ... These are primarily related to the areas of administration, management, finance, technology, human resources, and marketing (Garengo, and Bernardi, 2007). For example, the problem of gaining access to sources of funding is very common. Often, SMEs are unaware of potential sources of finance, lack the management skills to satisfy lenders, and are unable to meet lenders’ rigorous assessment criteria and screening process (Atrill, 2006). Even then, SMEs are often not able to receive sufficient access to credit, as do LEs. The nature of this particular problem however is not unique to Thai SMEs as it is a similar situation with SMEs elsewhere, even in developed countries such as Europe (European Commission, 2006). Other problems include lack of employee-training (Thassanabanjong et al., 2009), especially in family-owned SMEs (De Lema and Durendez, 2007) an informal approach if not negligible regard to human resource management (HRM), and consequently low productivity (Huang, 2003) . SMEs seeking to grow are often unable to cope with globalization and e-commerce challenges (Tiessen et al., 2001) and in addition have difficulty gaining access to international markets (Worthington & Britton, 2009) and in developing successful growth models to expand regionally or globally (Li & Tan, 2004). Global SMEs looking to expand into Thailand often have difficulty in establishing ties with local networks (McNamara, 2005). Managers of SMEs typically have full responsibility for the organization, so management issues tend to be more acute in SMEs than in LEs where there are typically several tiers of management. In addition, as Kotey (2005) noted, management practices in SMEs tend to be â€Å"informal, unstructured and seldom focus on strategic

Business Plan Essay Example | Topics and Well Written Essays - 1000 words - 4

Business Plan - Essay Example The products will be the same from the farm, but I will be selling them as my own brand name. Proposition In today’s world, organic food has been touted as the best option as either genetically modified food or food grown under green house conditions are not nutritious comparatively. Food from organic farming is gaining prominence from consumers despite the price compared with food from these conventional sources. There are many reasons that support any business with a special focus on environmental sustainability, therefore, the current success in my franchise business. My plan is to build a brand that delivers the same promise to a wider clientele at with a vision to cover the whole country in five years and foreign markets starting from European Union. The market is growing tremendously with consumers who are able to afford, ever increasing. Clients visiting my shops have been more than willing to pay a premium for the vegetables, fruits, and animal products. The reasons wh y they are buying are many including health and safety benefits as they are highly nutritious when delivered when fresh. To the environment, organic farming conserves it by preserving the natural state of soil, no erosion and restoring where they are depleted. Water bodies are conserved as there are no harmful affluent substances from the farms besides not cutting down trees along rivers and trees under agroforestry to create a sustainable environment. The most important reason for growth in sales in organic food is the economies of scale in forming cooperative farming as more farms join the cooperative able to produce en mass. This result in reduced production costs eventually passed on to consumers through reduced prices. The franchise business I have been operating has been able to gain more customers as they place more orders. I have been able to buy a pick up that I have been using to deliver to customer residences regularly from the fee earned from Riverford Farm. There is a g reat opportunity to serve more customers with the right capacity and repackaging vegetables for delivery to a wider market network. The current stalls have been overstretched as they serve only a small clientele limited by the number of stocking of pre-ordered supplies and delivery. There is a great opportunity to expand beyond the current limitations by placing my own orders which I am able to service. In order not to be limited by the supplies from the farm I am planning to contact more farmers who are able to supply from other regions as I cover a wider geographical location as I expand in future. I will design and print my own delivery box and provide a wider variety of choices. Parts of my target clients are hotels which a have unique variety mix in vegetables, fruits and animal products. The box content can be changed to suit specific needs for each target client by having only fruits boxes, vegetables and animal products. Hotels and institutions may not fall in the kind of cl ient characteristic served by the current boxes but rather require each unique product in large quantities. I will be able to supply directly to Yorkshire Farmers Market to business people operating stalls. Marketing mix To succeed in my plan, I need a proper marketing mix that is able to deliver the promise of value to my business and to the target customers. I should be able to attract and retain

Case 3 Essay Example | Topics and Well Written Essays - 1000 words

Case 3 - Essay Example The fact that they are stressed means that they cannot perform as required. Stress comes from various factors, and may affect employees directly or indirectly. In this case, the organization has put its employees under a lot of unnecessary pressure to perform by ignoring their plight (Robbins and Judge 558). This is evident in the number of employees complaining about the conditions in the company and airing their opinions about the best way to deal with the situation. Considering the industry the organization is involved – healthcare – the organization needs to pay more attention to employees’ needs because the industry is very sensitive. Deaths or serious complications could result from poor performances from employees if they are under stress. However, the company has done well to stem these concerns by developing a new approach to dealing with the situation at hand. In terms of fear, signs of change may spark feelings of uncertainty with regards to the ability to contribute to the change process and the security of their jobs. Pessimism, anxiety and different personal and professional ambitions are also a major factor in the spread of change-resistant fear. For example, an employee may feel afraid to take part in the change process because it will affect his professional development or inhibit personal growth. Employees may feel that they are capable of working with the organization to make proposed changes. Once employees start feeling that they their jobs are insecure and are threatened by proposed changes, they will withdraw their support to try and make the proposed changes fail (Robbins and Judge 561). However much employees feel afraid of changes, Parkway can mitigate these fears by managing them. Managing fear involves assuring employees of the security of their jobs and approaching them directly. Parkway can also provide employees with clear plans for proposed changes so that they can understand proposed changes and cooperate with

Amul Chocolates | Marketing Plan

Amul Chocolates | Marketing Plan Amul has been a market leader in dairy products for decades however Amul Chocolate is the only product which is not doing so well. Amul Chocolates was the market leader in 1970s but lost its place to Cadbury in the last 10 to 20 years. Amul has successfully extended its milkman image to ice cream, butter, cheese and other dairy products, but has made no headway in chocolate. The main reason behind the decline of the product is lack of promotion and concentration on other dairy products. Marketing Plan to increase the Sales of Amul Chocolates. Since Amul Chocolate as a product is declining incurring losses to Amul we now make a marketing plan to improve the performance of the product. We will concentrate on the domestic performance of Amul Chocolate which means we will make a plan to increase the sales of Amul chocolates in India. We would be using the SOSTAC model to describe the market plan for Amul to improve the sales of Amul Chocolates. SOSTAC is the abbreviation for Situation Analysis, Objective setting, Strategy Development, Tactics, and Action Control. Situation Analysis Situation Analysis is the study of trends within the economy and a comprehensive analysis of market, competitors and the company itself. Now, we will analyze the situation of Amul chocolates using Porters five forces framework which was developed by Mr Michael Porter of Harvard Business School in 1979. This framework helps us to identify forces that determine the competitive intensity and therefore attractiveness of a market. Porters Five forces framework for Amul Chocolates 1. Bargaining power of the suppliers: In order to produce chocolates the materials required are cocoa, milk, sugar, butter, milk powder, fruits etc. Amul is a market leader in India in products like milk, milk powder and butter so it does not require any other supplier. Other materials like cocoa , fruits and sugar can also be bought easily as there are many suppliers considering that India is a land of farmers where Agriculture is the backbone of the economy. Also there are millions of farmers who supply fruits and sugar so the bargaining power of the supplier is very less. 2. Bargaining power of the buyers: India is a fast growing nation and buyers have a lot of options when it comes to deciding which chocolate they want to buy. Hence the bargaining power of the buyers is high. 3. Threat of substitute products: In the last few years, Indian sweets have been substituted by chocolates. So there is possibility that people can go back to sweets because nowadays sweets manufacturers have introduced different varieties of sweets like fat free sweets, sugar free sweets etc. Also lot of people these days prefers power bars and protein bars which are also delicious like chocolate but healthier as well compared to chocolates. Also there can be other substitutes like waffers, cakes etc. India is well know for making duplicate products of big brands like Daily Milk for Dairy Milk(Cadburys ace product) Kir Kat for Kit Kat(Nestlà ©s ace product).Chocolate manufacturers need to make sure they differentiate their products well make consumers aware of the difference because a large number of people in India are illiterate. 4. Threat of potential entrants: In the Indian chocolate market there are 3 major players namely Cadbury who is the market leader, Nestle Amul. These 3 companies have been sharing 99% of the chocolate market in India for many years which clearly explains that there is no real threat of new entrants. However, in the last 5 years, foreign brands like Mars have entered the market with products like Mars bar, Bounty Snickers which have become quite popular in major cities like Mumbai, Bangalore and New Delhi. 5. Competitive Rivalry: The biggest factor that is affecting Amuls market share in India from last 10 to 20 years is the growth of its competitors like Cadbury Nestle. Now, with the entry of foreign players like Mars its getting tougher for them to increase the sales. Objective Setting Objectives are the motive of the companys operational activities. It is basically what the company wants to achieve. Nothing happens until we plan and good plans have goals and objectives. Setting objectives lays the foundation for the companys operations. It shows us the path to follow. Objectives can also be called as battle plans, the stepping stones on the path towards achieving our goals. Objective of Amul Chocolates The objective of Amul as a company is to give Value for money to its customers. Amul has a range of superior products, consumed by every age group. Since Amul chocolates is not doing well like Amuls other products like milk, yoghurt and cheese the objective of Amul Chocolates as a Business Unit would be to increase its market share in India from a 5% in 2010 to 15% in the next 5 years by carrying out proper promotion activities and to produce variety of chocolates to give consumer more options. Strategy development Now that we have set our objectives we need to make a strategy to attain the objective of increasing the market share by 10% in 5 years which is difficult because of the declining trend and competition however possible because of the Brand strength. We would be using the Ansoff Matrix, Market segmentation to describe the strategy of Amul Chocolates to increase its market share in India. Ansoff Matrix Market penetration: Market Penetration means when a company sells its existing products to the existing market. Amul can use this technique to increase sales in India. They also need to advertise and carry out lot of promotional activities to inform the consumers that they still exist and can provide them with what they want. Its been years that Amuls chocolate advertisement has been telecasted on Indias major television channesl like Start Zee. Sales promotions like discounts and free samples can help them to increase the Brand awareness and attract customers to switch brand from competitors. This is the Celebrity age and every big company uses a celebrity as a Brand Ambassador for its product. For example Amitabh Bachchan (Greatest Indian Actor) for Cadbury Rani Mukherjee (Indian Actress) for Nestle, Amul also use a brand ambassador for the promotion of its chocolate. Market Development: Market development is a situation where a company is involved in expanding into new markets with existing products. Amul as a company needs to target rural areas of Northern India like Uttar Pradesh, Bihar, Jharkhand and Uttaranchal because most of the people in these states are farmers who have many children. Also one more benefit of supplying chocolates in these places is that its competitors like Nestle and Cadbury do not have a big market in these places. Amul has a strong brand name in rural areas because of its other dairy products and also has a strong supply chain and logistics to reach these places. The Indian Government will also provide them subsidy or lower taxes because they would be contributing socially by entering into rural markets. Product Development: Product development means a company modifies its product i.e. improves it to appeal to the existing market. Amul needs to make changes to its product (chocolates) like introduction of more flavours and attractive packaging because the wrappers Amul uses is not at all attractive compared to those used by Cadbury and Nestle. Packaging is very important because of majority of the consumers are kids and youngsters who like attractive packages. Many kids buy chocolates not because they like it but because of attractive wrappers. This would keep them in competition with competitors like Cadbury and Nestle. Currently there is a trend for low calorie and fat free food because people want to be fit; introducing low calorie and less fat chocolates would be a strong recommendation. Amul must into market alliances with various portals to offer products (on those portals that were developed for festive occasions such as Valentines Day and Friendship Da0y. Market Segmentation Market Segmentation is a process of dividing a large market into identifiable segments having similar wants, needs or demands. The objective of market segmentation is to design a marketing mix that matches the expectations of customers in the targeted segment. Every product is produced with a target in mind. Amul must divide its market using 2 bases of segmentation. 1. Demographic Segmentation 2. Geographic Segmentation Demographic Segmentation: Demographic segmentation is segmentation of market on the bases of factors such as age, gender, income, occupation etc Amul must divide its target market on age factor. Age 2 to 15 Age 16 to 35 Age 35 above For children up to 15 years old, Amul should produce chocolates like plain bars filled with chocolate in other words high on energy and sweet. The product should be rich in chocolate, nuts and milk. For children they must have a lot of variety because children have the tendency to try different chocolates. This is the most important target group for Amul considering the product. Hence, major focus should be on the products targeted to this market. For the market in the age group of 16 to 35, Amul should produce chocolates which are low on calories and less fattening as this market segment is diet conscious. Before taste they think about calories and putting on weight. For this segment Amul should also introduce protein bars which have become a trend these days. Youngsters who work out and are fitness conscious consume lot of such items to keep them full and away from high calorie food products. For the market in the age group of above 35 years, Amul should produce sugar free chocolates because at this age many people in India are diabetic or have been asked to consume less sugar. Geo-demographic Segmentation: Geo-demographic segmentation is a segmentation technique that classifies people according to where they live. The concept is based on the presumptions that people who live within a particular area exhibit common purchasing behaviour. Amul should divide its market in to 2 segments Developed cities like Mumbai, Bangalore, Pune, Kolkata and Delhi Under Developed states like Bihar, Uttar Pradesh, Jharkhand etc. People in developed cities like Mumbai, Bangalore and Delhi have a high purchasing power compared to other places in India. The literacy rate is high in these cities, people have access to different mediums of advertising and infrastructure is developed. Amul should produce and supply high quality products in these cities with no compromise on price. However, they must keep in mind that their competitors are already enjoying a great amount of market share in such places. Cadbury to some extent enjoys a monopoly in such cities because of its quality of products, availability and immensely strong brand name. Amul must match Cadburys quality to excel in the market. States like Uttar Pradesh and Bihar are not developed like Mumbai and Bangalore. The literacy rate is less than 50% with poor infrastructure. Many people dont even have access to electricity. Majority of them are poor farmers. Amul has an advantage here because their competitors like Nestle dont have easier access to such places. Amul has a strong network because of its ace products like Butter, Cheese and Milk which are available all over the country. Amul should introduce chocolates which are cheaper but high on energy in these places. Tactics Tactics are the measures that help in achieving strategies. Tactics generally include the use and manipulation of the 7 Ps of marketing. In this case we would be using four Ps. Product: The major reason why Amul chocolate as a product is declining from the last 10 years is because of not meeting the demands of the consumers. Cadbury Nestle who are doing well in the chocolate market have continuously launches new products and have been successful. Every product has a life and it gets over one day. No product can live forever. Innovation is the key to survive in modern day. Companies need to modify and improve their product time to time. Innovation also led consumers to think that the company cares about their needs and changes time to time to meet their demands. For example, When Nestle launched Kit Kat in India it was a big hit. People just loved the taste of the chocolate its packaging. However after a few years it started losing its share then Nestle introduced couple of flavours Orange and Mint which increased the market share. Amul also needs to introduce new varieties of chocolates and improve its existing ones. They should introduce milk chocolates like Nestlà ©s Milky Bar, Chocolates with fruits and nuts like Cadbury has its Fruit and Nuts, Mint chocolates like Nestlà ©s After Eight etc. Introduction of power bars low calorie chocolates will also be a decent step to increase the variety of products. Also the packaging is a crucial factor because majority of the consumers are kids who are easily attracted by attractive and colourful packages. Amul has the history of unattractive packaging. If we compare the wrappers and boxes of Amul chocolates to Cadbury Nestle, the packaging of the competitors is far superior. Amul has to stop their ancient method of packaging and adopt modern methods. Amul must also spend a good amount of money on reaserch and development to identify the demands of the consumers and strategy of their competitors. 2. Price: Pricing is an important strategic issue because it is related to product positioning. Furthermore, pricing affects other marketing mix elements such as product features, channel decisions, and promotion. The objectives of pricing are to maximize profits, to signal high quality and also to survive in many cases. Pricing must take into account the competitive and legal environment in which the company operates. From a competitive standpoint, the firm must consider the implications of its pricing on the pricing decisions of competitors. For example, setting the price too low may risk a price war that may not be in the best interest of either side. Setting the price too high may attract a large number of competitors who want to share in the profits. Factors like cost of production, demand, competition, availability of substitutes and inflation should be considered while setting prices. Majority of people in India live in villages and have low disposable income. With such a heav y competition in the chocolate market, Price plays a very important role. In India, Brand loyalty is very rare. People will change their loyalty if they can spend less. Amul must produce high quality goods and sell it at a competitive price. Amul will have to follow competition based pricing technique which implies that they would need to set prices on the basis of what its competitors do in order to compete with them. Its said that India is a rich country of poor people. Since the sales are going down, in order to lift them they can sell at a comparatively lower price to boost their sales. For example, If Cadbury sells its Fruit and Nut for Rs 20 Amul can sell it for Rs 18. Place: Place in marketing is referred to the channels of distribution through which products flow from the manufacturer to the consumers. The channels of distribution mean intermediaries or middlemen who act as a link between the manufacturer and the consumers. Factors that need to be considered when choosing the place are the characteristics of the product, characteristics of the buyers, control and competitors channels. Since chocolate is an edible product, Amul should adopt an intensive distribution strategy where in they will manufacture products and make it available at various shopping malls, food joints, local stores, Chocolate parlours etc. Amul has a big brand name because of its dairy products. They can easily use it to increase the awareness of its chocolates using various distribution channels. Amul Chocolate Parlour Promotion: Promotion refers to exchange of information between an organisation and the consumer of its products. Consumers here include Customers, shareholders, employees, government and other parties related to the products like trade union and media. The aim of promotion is to inform the consumers, differentiate from other products and to persuade them to buy. There are many techniques of promotion like Advertising, Sales promotions, Direct Marketing Personal selling. Amul has been criticised for lack of promotion. Amul has a strong brand name because of its dairy product leadership. Amul must advertise its chocolates using media like newspaper, television and internet to inform the public about the quality the price of its product. Consumers have a short memory and its important for companies to remind them about the products. Amul has totally shifted its focus from chocolates towards milk and other milk products and have totally ignored chocolates. Using the mediums like Television and newspaper the company needs to remind the public that they are back with improved products at an affordable price. In order to survive in the competitive market where players like Cadbury Nestle enjoy the market share Amul has to be different. They need to give the customers a reason why they should buy their products. Amul has to use Sales Promotion effectively to announce their comeback. They can give price discounts, more for less offer free samples to increase their sales. Amul must also provide free chocolates to municipal schools where majority of children come from a low income family. Free gifts like pencils or Books can also attract their target market i.e. kids. Amul also has to focus on Business to Business customers. They can give special discounts or free samples to major retailers like Big Bazaar D-Mart to sell their products. Action Now that we have set the objectives marketing strategies, it becomes necessary to turn them in to action plans. Action includes 3 activities. Allocating tasks and responsibilities: Since our strategy is simple i.e. to innovate our product and promote heavily, we would allocate the task of product development to the manufacturing sector where they will check the products of successful competitors and manufacture chocolates in line with them. The manufacturing sector will be responsible for the quality of the product. The promotion of the product would be the responsibility of the marketing sector where they will advertise and provide special offers. The above Gantt chart shows the scheduling of activities of Amul Chocolates. $50 million would be the budget for product development and research related to production the activity will be carried from September 2010 to December 2010. The budget for Promotion would be $50 million (including Advertising Sales promotions). Here we have used the Objective and Task method technique of budgeting by estimating the cost of the production and sales activities. Control Control means taking corrective measures when anything doesnt go according to the plan. Amul must use the Sales Control method. They would be monitoring their sales every 3 months to check if they are meeting the set target. If anything goes wrong then they can take corrective measures. Advertising Sample as per the Marketing plan Value offered by Amul 1. Value for money: Amuls believes in giving value for money to its customers and it has always followed that principle. Its products are of high quality and available at affordable prices. Customer Driven: Amul as a dairy product manufacturer has always focused on customer satisfaction. Amul has consistently produced and supplied quality dairy products like milk, butter and cheese in India and other countries. Adapt quickly to the changing environment: Amul has always met the ever changing customer needs by being innovative in its dairy products. This is a major factor why they have been a market leader in dairy products for many years. Customer feedback: Amul has taken regular feedback from the customers worked upon the negative aspects to improve the quality and increase customer satisfaction.

culture and conflict :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The culture of conflict is just as important as the conflict itself. The reasons for conflict and the inner agony of pride are all do to culture. The epic poem of Gilgamesh, and The Odyssey, the story of Genesis have many forms of many conflicts. Cultural conflicts have many different forms, but pride is usually at the root of all of them.   Ã‚  Ã‚  Ã‚  Ã‚  The book of Gilgamesh has many conflicts, and battles. Gilgamesh was a flashy warrior and leader that resolved everything with primitive actions. He was a conflict all his own because the towns people didn’t like his leadership. His acts of womanizing and mistreating the towns people is what caused this hatred towards him. They all wished for an equal to come. Enkido was a forest man that was an equal to Gilgamesh. He came, and at first wasn’t an equal to Gilgamesh, but a rival. Gilgamesh and Enkido battled through the streets of the town. These actions were pride based and human nature must have had an impact. In anything once a leader is challenged he will do anything to keep his leadership and step up to the occasion. In this case, Gilgamesh the leader was challenged. â€Å"Enkido stood, guardian on the threshold of the martial chamber, To block the way of the king, The aura and power of the wild ox, Gilgamesh, Who was coming to the chamber and take his bride.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Stormy heart struggled with stormy heart, As Gilgamesh met Enkido in his rage, At the marital threshold they wrestled, bulls contending: The doorposts shook and shattered; the wrestling staggered.† (Gilgamesh_14,15)   Ã‚  Ã‚  Ã‚  Ã‚  Once the battle ended, Gilgamesh knew that they were equal. Being the leader that he was, he decided not to be rivals, but be friends. They decide to travel to the forest of Cedars, where they set to challenge the org Huwawa. Enkido doesn’t want to proceed with this thought but Gigamesh wants to continue. They show up and battle the superhuman guardian, kill him, cut down the forest, cut off Huwana's head as a trophy, build a raft, and head back to Uruk.   Ã‚  Ã‚  Ã‚  Ã‚  The really only cultural experience in this battle isn’t just the battle itself, but after the battle when they cut off Huwawa's head and made it into a trophy. Making his head into a trophy exemplifies their in their great victory. It demonstrates was gained and shows that they had something to remember it by.

Hamlet Essay

Act 1- Scene 1 The first entrance of the ghost is made impressive because Marcellus and Bernardo only told Horatio about them seeing the ghost in the two nights before during their watch. Horatio did not believe them â€Å"Horatio says ‘tis but our fantasy and will not let belief take hold of him touching this sight twice seen of us;† (1.1.23-25) What makes the siting of the ghost so important is that the two guard believe it to be the ghost of the dead King Hamlet. When the ghost appears and Horatio asks it to speak the ghost suddenly disappears. In its second exit the ghost returns and again they ask it to speak but as it spreads its arms the cockcrows and the ghost disappears yet again not saying anything. A superstition that is connected with the ghost is that the guards believe that it is the ghost of the dead King that is trying to warn them of some impending misfortune for Denmark. Act 1 – Scene 2 The new King Claudius attempts to justify his marriage to the Queen by giving a speech to his courtiers, explaining his recent marriage to Queen, his brother’s widow and the mother of Prince Hamlet. Claudius says that he mourns his brother but has chosen to balance Denmark’s mourning with the delight of his marriage. â€Å"With mirth in funeral, and dirge in marriage, in equal scale weighing delight and dole, taken to wife.† (1.2.12-14) In his soliloquy Hamlet expresses that he wishes he could die. He wishes that God had not made suicide a sin. He is also thinking about how it is possible for his mother to have move on after two short month that his father has been gone. When the line â€Å"Frailty, thy name is woman† (1.3.146) is spoken he is referring of his mother because just two months ago his father and her husband died and now she has just moved on to his fathers brother because she is weak and will not make it on her own or w ithout a husband and he finds that shaming. Act 1- Scene 3 1.Laertes believes that Hamlets relationship with Ophelia is not true, because someone of his ranking can not love someone like Ophelia because he is too far above her to love her honourably. Since Hamlet is not only responsible for his feelings but also the role that he will one day play as King Laertes believe that it will be impossible for Hamlet to ever marry Ophelia. Before he leaves he tell her to make sure she does not fall in love with him. â€Å"Fear it, Ophelia, fear it, my dear sister, and keep you in the rear of your affections, out of the shot and danger of desire† (1.3.33-35) 2.Polonius has the same opinion of Laertes, and forbids Ophelia to associate with Hamlet anymore. He tells her that Hamlet has deceived her in swearing his love, and that she should see through his false vows â€Å"Affection pooh! You speak like a green girl, unsifted in such perilous circumstances. Do you believe his tenders, as you call them?† (1.3.101-03) Act 1- Scene 4 †¢Horatio, Marcellus, and Hamlet are keeping watch outside the class, while Hamlet tells the two men that the King has been spending his night drinking alcohol and how he believe that he is tarnishing the Danish people. †¢The ghost appears and calls out to Hamlet to follow him. †¢Even though Horatio and Marcellus tell him not to go and consider that the ghost could harm him Hamlet decides to follow the ghost anyways †¢Hamlet does not care if his life is in danger and follow the ghost off into the darkness †¢Horatio believes that Hamlet is now in the hands of God but Marcellus thinks that they should follow Hamlet and try to protect him, so the two set off after Hamlet and the ghost Act 1- Scene 5 In this scene King Hamlet reveals to his son that his death was cause by foul play and it was a murder. â€Å"Murder most foul, as in the best it is, but this most foul, strange and unnatural.† (1.5.27-28) The King then tells Hamlet that is was his very own brother that killed him. Now Hamlet, hear. Tis given out that, sleeping in my orchard, a serpent stung me. So the whole ear of Denmark is by a forged process of my death rankly abused. But know, thou noble youth, the serpent that did sting thy father’s life now wears his crown. (1.5.34-39 The ghost of the King tells Hamlet to â€Å"leave her to heaven† (1.5.86) which means he does not want Hamlet to do anything to his mother because the King realizes that she has been tainted by Claudius.

Alliance Management At Forbes Marshall Essays

Alliance Management At Forbes Marshall Essays Alliance Management At Forbes Marshall Essay Alliance Management At Forbes Marshall Essay This report will highlight why FM chose to engage in alliances instead Of acquisitions as its primary method Of creating a competitive advantage as an innovative global manufacturing firm. Horizontal integration strategies offer certain similar advantages but have various differences that are attractive to companies depending on their objectives and ultimately their risk appetite. Strategic alliances and acquisitions both lead to operational synergies, increased market penetration, access to human capital, decreased competition and potential for greater profitability. However, in the case of FM, the company relied very heavily on alliances due to a number of reasons mentioned below and is also highlighted in Appendix A (Comparative Analysis of Acquisitions and Alliances): 1) Decreased Risk Capital- Risk Capital is defined as the capital that cant be recovered if the company goes bankrupt. FM has absolutely no exposure to their partners risk capital through horizontal integration as it allows them to sell products and reap the benefits as one entity but not be exposed to any potential suffering due to the others financial performance. Strategic alliances make it a lot easier to walk away from if the worst-case scenario were to occur, not only mitigating risk factors UT also eliminating downside risk as a whole. It becomes an alternate to vertical integration, without the problematic bureaucratic costs from inefficient production processes and lack technological progress within a very static company. Mergers through vertical integration may expose a company to reap all the benefits from the acquisition, however it also implies that the company inherits the risks involved. Fem. strategic alliance with Kronor is a great example as through the horizontal integration, FM does not have any control nor are they affected financially by the way Kronor operates in the German markets. This leads on to another strategic implication called due diligence. FM didnt have to conduct a very extensive due diligence prior to their alliances making the process of forming joint ventures significantly easier and a lot quicker proving beneficial for both entities involved. ) Increased Market penetration- Existing customer segments, brand loyalty, demand for existing products are some of the advantages of forming alliances in new markets. Alliances provided FM the opportunity to leverage an already existing brand in the market and capitalize on their profitability on unique and innovative products sold in the market. This can be directly related to attributes of the Fem. transnational strategy of gaining a competitive advantage through alliances in different markets thereby increasing their market penetration and brand recognition in India and Abroad. For example, the joint venture with Spiral allowed FM to capitalize on Spiral competitive advantage of providing products that would enable Indian companies save energy. By employing a localized customer oriented product offering, FM managed to compete with companies like Thermal Ltd ND Armstrong International that only brought foreign made products for sale in India. This reduced industry rivalry by portraying FM as a company that is a lot larger in size, enabling it to penetrate further into the market since their competitors werent customer focused at all. ) Retain Individual Operational Control and Cultural Differences: FM used alliances to grow as a unified business force in the global market by providing a diverse range of products tailored to specific customer needs, all while maintaining its individual core values and unique practices. Conducting any type of merger in NY foreign market exposes the companies involved to a variety of differences in cultural and operational matt ers across different borders. Through forming strategic alliances, FM collaborated conducted operations with companies that share the same core values without educate themselves on the different cultural norms these companies face with their specific customer segments. A number of important competences were gained from these alliances that FM previously lacked strengthening the company as a leader in Marketing and Sales, Logistics, and ultimately customer satisfaction. Although these synergies would have still been present through an acquisition, an alliance was more favorable as they didnt force the entities involved to change culturally or operationally, but allowed them to voluntarily improve their operational competencies and strengthen their competitive advantage. From a strategic perspective, this worked out very well, since customer preferences werent affected by these joint ventures, and demand for entity specific products continued to grow. ) Operational Synergies- For FM, reaching out to an international customer base, benefits from economies call through production, and learning innovative competences were the primary reason why they engaged in alliances. For example, FM gained a significant portion of Cadets technological expertise from the joint venture with Code, all while providing Coded with the enhanced opportunity to economically conduct business in India. An acquisition would also provide similar benefits but there is no certaint y that the operational synergies would stay the same after. Refer to Appendix B for key competencies gained from Fem. alliances. 5) Lower Costs Structure This strategic decision implemented y FM to keep the location of production in India while also engaging in a variety of business activities worldwide led to large growth and dominant success as a differentiated multinational company. The economic benefits that arose from continuing the value creation activity of research, development, and mainly production in the local plant situated in India were tremendous. One of the biggest advantages of forming alliances was an increased bargain power with suppliers that allowed FM to reduce costs for direct materials since they company can get volume discounts from being a argue buyer. Furthermore, forming alliances allowed FM to focus on continuing to reap the economic benefits such increased market power, lower product costs and production efficiency, while having newly ventured partners reap the benefits of on extracting the most out of their newly entered profitable Indian Markets. ) Differentiated Value Proposition and Customer Offering- FM enhanced the quality of its core business products by employing the strategies used by the companies they partnered with, thereby allowing them to strengthen their differentiated value proposition. For example, FM used the alliance with Kronor to develop several good practices in R and manufacturing that ultimately allowed it to be represented as the producers of the most accurate flow meter in the world. Acquisitions On the other hand do provide the same benefits, however they come with the added risk of ownership to the brand and thereby exposing the company to risks associated with fluctuating demand for products not necessarily in the parents line of expertise. To conclude, this report indicated that the benefits achieved through alliances re a lot more favorable when compared to acquisitions. It is not certain that Forbes Marshall engaged in numerous strategic alliances with in intentions of growing as a differentiated company that provided solutions tailored to customer needs and expectations. Instead of being an imported/exporter of products and innovations through their ventures, FM managed to capitalize on the expertise and competencies of the companies they ventured With and ultimately became a global leader in process efficiency and energy conservation. Appendix A -? Comparative Analysis of Alliances Vs. Acquisitions

Jean Rhys Novel

Jean Rhys Novel In Jean Rhys's compelling novel about racial tension amidst confusion and anxiety, the author addresses this subtext in such a way as to portray Antoinette as a product of an intolerant society. While more of an underlying theme, the character's racial inner struggles in Wide Sargasso Sea represent a significance to the story's overall flavor and intensity, being that Antoinette is torn the entire time between calling herself black or white. Who is she really, and why is she having such a difficult time coming to terms with her true identity?In Rhys's Wide Sargasso Sea, Antoinette is perpetually faced with having to deal with her racial obscurity. Not only does she lack a distinct perception of herself as a human being, but she is also absent of any ability to escape ultimate self-destruction. Indeed, these two issues are critically important when assessing the reasons why Antoinette is unable throughout the entire novel to come to terms with which culture she really represents.Ant oinette VII (French plane, for military use)It can be argued that the author characterizes Antoinette as decidedly more white than black, and then goes on to depict the black characters as inherently more free. This is what lays the foundation of Antoinette's identity crisis, because she is forever being given conflicting signals regarding both races. "They say when trouble comes close ranks, and so the white people did. But we were not in their ranks" (17).

Module7-mob Case Study Example | Topics and Well Written Essays - 250 words

Module7-mob - Case Study Example ood at these points: (1) they discussed the plan thoroughly before starting work; (2) they set goals based on realistic figures; (3) they all agreed on what was written on the plan and expressed their commitment to it; and (4) Parker tried to motivate his crew with a bonus. However, here were the results: (1) two members kept on failing to reach their daily targets; and (2) they did not finish on time. Flaws on how Parker managed the project include: (a) failure to acknowledge the problem in a timely manner; (b) failure to work out a performance improvement plan; (3) rejection of constructive criticism; and (4) failure to motivate members on a regular basis. Parker’s poor management of the project resulted to Millar quitting working for the company while Boyce stopped accepting assignment on a regular basis. The following suggestions could have remedied the situation. Parker should have: (1) shown empathy to his crew and listened to their concerns; (2) motivated his crew on a daily basis instead of going into a verbal tirade each time they fail to meet their goal; and (3) consulted with his crew on how to improve their

Description of pictures Essay Example | Topics and Well Written Essays - 2000 words

Description of pictures - Essay Example Moreover, with regards to the colors which were used, these are almost invariably either bright earth tones or dark browns/black. This has the added affects of portraying a scene that is indicative of fire and the consumption of nature by such a force. Objects in the background are obscured by the vociferous action and drama that the flame-like brush strokes portend. Rather than seeking to understand the painting as a single undifferentiated unit, the viewer would perhaps do better to understand the painting as a result of its component pieces. Due to the fact that the painter has presented the viewer with several punctuated levels of energy/passion/drama upon the canvas, each of these can and should be integrated with upon a different level. To this author’s understanding, there are 4 such punctuated scenes that are exhibited within the artwork. Although it is beyond the skill-set of this author to define what each of these specifically mean, understanding that there exist 4 punctuated scenes within the broader scene is in and of itself a start to seeking to define and understand the intention of the artist to a more full and complete degree. The second picture represents a stark contrast to the first due to the fact that it has strong overtones of cultural understanding within its themes. Firstly, the viewer can and should realize that the pyramids are pictured beside the skyscrapers that exist within the background. This juxtaposition of old and modern helps to give a broader understanding to the tribal individual that is featured and represented in the foreground. With respect to this individual, there are several further thematic elements that serve to contrast and confuse the viewer. Firstly, although he shape of the pyramid along with the mountains in the background lead one to assume the painting is indicative of the Aztecs of Mayans, the tribal individual in the foreground represents much the same dynamic except for the fact that he has protrudi ng from his mask a set of elephant tusks; this of course helps the viewer to understand that the scope of the painting may very well be integrating with a more complex dynamic than merely showing the means by which a tribal Mayan/Aztec would understand and relate to the way in which the modern representation of life is so drastically different from his own. In such a way, the artist may be trying to convey the understanding that all ancient cultures are dramatically and irrevocably removed from the current society. In keeping with the theme of analyzing artwork that speaks to the experience of native peoples, the preceding piece of course shows a male and female Native American staring wistfully at an imaginative representation of a full moon. Two dynamics strike the viewer upon a closer examination of this particular piece. The first of these is the festive banner that spans the painting along the lower 1/3 of the artwork. This leads one to believe that some type of festive celebra tion or tribal activity may be ongoing; further reinforced due to the presence of a full moon in the sky. Accordingly, the second dynamic that strikes the viewer is with regards to the strange representation of imagery that is within the right hand of the man within the painting. As such, he appears to be holding a torch that is flaming both behind the head of the female and upon the heart of the male. Additionally, upon his hand there is a white star that is highly reminiscent of the star

The comparison between Renren and Facebook Literature review

The comparison between Renren and Facebook - Literature review Example The government of China has been long trying to keep tight control over traditional as well as new social media platforms so that the political authorities are not challenged in any way (Boyd and Ellison, 2008). The government uses strict monitoring systems, jailing of bloggers, journalists or social activists and shutting down of websites and publications (Gorman, 2005). There has been a growing dissatisfaction among the young and emerging social groups in China. Most of these groups want higher flexibility in search sites and liberal policies for publications and online social media sites. This has led to anti social activities such as people getting involved in media censorship in China and that has in turn created pressure on the government. The Chinese have been demanding information and this is a testing phase for the age-old control of Chinese authorities over media (Hansen, 2010). Media censorship has been playing an influential role in the political evolution in Chinese gove rnance. However, with the rise in globalization and China becoming an integral part of the global economy, the political as well as the policy making authorities are trying to balance their goal of maintaining power by controlling content and satisfying the need for more information (Kiesler et al., 2002). The government fears that the consistent need for freedom and information might have to force them to open gates which the policies were trying to lock for so long (Zizi and Alan, 2000). Another concern is that while providing more information to the people the government might lose control over that crucial information which has been holding the overall government’s control and avoiding downfall of the regime (Bennett, 2013). Even though Chinese government allows sharing of information and media access, the government has been keen on maintaining strict laws and rules. The major concern comes in guarding the secrets of the state. The Chinese government has recently announc ed modifications in its state secret law policies in order to gain tight control over information flow. No doubt, social media sites like Google, Facebook, Tumbler and Twitter have been banned as a result of mass flow of information and ideas (O'Rourke IV, Harris and Ogilvy, 2007). Many critics have argued that the definition of these vague secret laws is itself contradictory. Thus, the rules of punishment and illegal obligations are sometimes despised. Revenue Sources for Social Media Networks In general there are two major sources of income for the company. It includes: IVAS (Value Added Services from Internet):- The source of revenue of IVAS is mainly from online applications and games. Most of the revenues are gathered from the online purchase of games, applications and other virtual items. Other revenues are earned from the application developers and merchants who offer their services and products in different websites. Furthermore, exclusive and VIP membership are few other ar eas from where the online firm earns substantial amount of money. Online Advertising: - Online advertisements are also another segment from which the company earns a substantial amount of revenue. This is achieved by a number of different advertisements. The advertisements are positioned ain suitable place at the front page or the interface. The advertisements are mainly charged according to the time and place where they are positioned in the

The Salem Community Essay Example for Free

The Salem Community Essay Throughout The Crucible, conspiracy and lies lead to the corruption and downfall of the 17th century Salem community. From the title it is evident that this pious society is a crucible or a vessel filled with boiling, bubbling characters waiting to react at any moment. Arthur Millers own experiences of the 1950s McCarthy witch trials, where individuals were accused of being Communists, inspired him to write the play and he is able to provide a realistic insight into the pain and suffering certain characters faced as a result of the accusations. In the God-fearing community of Salem, hysteria runs out of control and the malicious lies of certain characters destroy lives. Characters become more suspicious of each other and anxiety is paramount for those characters that stand accused. Through the use of stage directions, Miller highlights the tension between the Proctors within their struggling marriage. The turmoil within the marriage may be viewed as a microcosm of the greater conflict that exists in Salem as a whole; they no longer feel comfortable with each other as they try in vain to rebuild their marriage. Physical distancing and formal language is used, to show the strain within their relationship. Miller introduces several court officials to escalate tension before the intense interrogations have even started. This clever use of symbolism reveals the importance of the poppet, as it may decide Elizabeths future at the hands of the malicious Abigail. Similarly, Mary Warrens vulnerability and isolation in the courtroom are enhanced as Miller positions her away from those who wish to see her suffer. Throughout the play, Miller escalates tension with the frequent references to Abigail Williams name both in the Proctors household and the courtroom, where court officials are fooled into taking the girls side, thereby encouraging an emotional reaction from the audience. Regular pauses and stilted dialogue builds the suspense to a crescendo as a very emotional within a setting the dramatic and tragic climax approaches. Elizabeth replies to John with one word answers as they struggle to communicate. Her short responses reveal an uneasy situation where both characters do not feel comfortable or relaxed with one another. The uncomfortable environment creates an image of depression which augments the relationships tension. Miller creates a depressing atmosphere in his description of the Proctors house being low, dark and rather long. It suggests that there is no warmth and this is echoed in the state of their marriage as there appears to be little affection between the two characters. Consequently the audience is encouraged to feel sympathetic towards the couple as the tension between them is obvious.

Methods of Studying the Brain

Methods of Studying the Brain History of brain treatments Trepanning is a surgical procedure where a hold is drilled into the skull using a surgical tool, in the 17th and 19th century. The process involved drilling into the skull and removing a piece of bone. In ancient times trepanning was done as a tribal ritual to let evil spirts escape out of the head. It was performed to cure, headaches, and many mental illness for instance; Huntingtons, Parkinson, schizophrenia and epilepsy. Lobotomy is a surgical procedure in which the nerve pathways in a lobes of the brain are severed from those in other areas. The procedure was used as a radical therapeutic measure distributed patients, who had mental illnesses. Moreover, lobotomy was used in mental institutions where the patients wouldnt understand and known it is been done. (ETHICS) Also, the patients would often could out of the procedure with black eyes from the surgery and they would be given darken glasses to cover up the bruising ( ETHICS) A few years later Thorine a chemical lobotomy was designed which was better as there wasnt a risk of surgery. 2,900 lobotomies were performed. The last one to be performed was in 1967 due to the patient dying of brain haemorrhage. EEG stands for electroencephalogram which is a recording of the brains activity. Small sensors are attached to the scalp to pick up the electrical signals produced when brain cells send message to each other. Helped to monitoring and diagnosing conditions affecting the brain. Invasive methods Invasive methods are a therapeutic technique that involves breaking the skin. It involves the injection or a placement of a device into the body. Invasive pain management therapies have been used to treat neck and back pain. Invasive methods are done by open surgery or laroscopy. Advantages Disadvantages Increase safety less trauma to the body and far less blood loss Can be time consuming for patient and surgeon Less scaring only takes about two stitches to close the womb Long recover, some patient might be lucky to start to feel recovered by 6 to 8 weeks but others longer. You dont have to stay in hospital very long most patients get discharged within 24 hours. At very high risk of infection More accurate As well as find other damaged areas you might damage that area more or even they might have done the damage. When doing the surgery you may find other damaged areas and be able to remove or treat it. Very expensive Non invasive Non-invasive is a therapeutic technique which doesnt involve invading or breaking the skin. Therefore, the produce does not involve tools that can beak the skin or physically enter the body. For example; x-rays, CT scans, MRI, and ECG. Until recent years, exploratory surgery was routinely performed when a patient was critically ill and the source of illness wasnt known. Advantages Disadvantages The patient undergo less stress as no time for healing or been under general anaesthetic. Some of the scanning can be harmful to the body ad involves radiation Less time consuming Might not see if it damages any other area or if there is any other disease or damage to the brain. Very quick recovery Might not always be an opinion, the surgeon might offer Invasive first Reduced risk of infection Some of the scans may stimulate other parts of the brain Cheaper MRI scanner X-RAY machine Deep Brain Stimulation Deep stimulation is a surgical procedure (invasive technique) which is performed under local anaesthetic. It is perform in this situation so that the patient can talk and have brain movement to say the procedure has worked. Deep stimulation is the main type of surgery used to treat Parkinsons disease. Parkinsons is not cure able however; it may help to control the movement of the symptoms. Deep brain stimulation involved very fine wires with electrodes at the tip of the brain, which send electrical impulse to the targeted part of the brain. These are connected to extensions that are tunneled under the skin behind the ear and down the neck. They are connected to a pulse generator, which is placed under the skin around the chest. With Deep Brain Stimulation treating disease of mental health, some people not understand what is mean done and therefore their careers give permission for it to be done and this isnt technical right the patient themselves hasnt full agreed to it. Furthermore, the patient isnt de-brief before the surgery to make sure they full understand what the procedure is and this is all unethical to society. Advantage Disadvantage Very accurate Increase risk of infection. The implantation of foreign objects entering then body. Good technique Additional surgery may be needed is any of the equipment stops working. Sometimes every 3 to 5 years. Minimal opening to brain Time consuming Effective techniquie Devices which are inserted into the body can sometimes interfere with other devices. No damage to the brain during the surgery Sometimes uncomfortable sensations during stimulation can occur. Lesion Production Brain Lesions can be caused by injury, infection, and problems with immune system. There cause is still unknown. There are several of types and some of the effects can cause great harm to you whereas, some are harmless. In lesions, nerve cells die, leaving behind damages areas of the brain. Then after time the brain function in those parts of the brain decrease. Disease such as; Parkinsons, huntingsons Alzheimers and some types of dementia are a group of brain lesions. Some drug additions can be linked to lesions. Symptoms of a brain lesion vary depending on the type, location and size of the lesion. Symptoms include; Headache Nauseas Change of vision Memory loss Seizures Fever There are different types of Brain lesions. For instance abscesses and Alzheimers and other dementias. Abscesses are areas of infection, including inflamed tissue. This isnt a common however, theyre life threating. Brain abscesses often occur after an infection. Moreover, it can also appear after an injury or surgery. Alzheimers disease and other dementias these are another group of brain lesions. In these lesion, the nerve cells die which leaves behind damaged areas to the brain. then Problems which can occur from brain Lesions are: Mood changes Personality changes Behaviour can change Mental ability can change A loss of memory Having pain in joints and having difficulty to move Producing lesion is purposely destroying an area on the brain to research and investigate specific areas of the brain. From this you can see exactly which parts do which function. There are three ways to make an lesion. Chemically to destroy the neurons Electrical current to also destroy the neurons Surgically This involves cutting a part of the brain Advantages Disadvantages The whole of the brain been analysed at once therefore a lot of information and research can be gathered. Involves surgery cutting into patients brain could be a lot of blood loss. The removal of lesion can decrease or even stop seizures Recovery could take away Can look at the size of the lesion and see the damage cause for instance Wernickes or Brocas The surgery could cause stress for the patient Increase risk of infection due to the recovery time and its surgery Removal of a lesion can cause damage in the brain e.g Wernecks or Brocas- language and speech centres. Carbon nanotubes Carbon nanotubes are tubes which have a very small diameter for example it can be as small as one nanometer. This is a very new invention and scientists are hoping to build tiny transistors for computer chips and other electronic devices. Each day carbon nanotubes have more research on and so they are very new. Carbon nanotubes are electrodes which are surrounded by carbon atoms in the shape of a coil. They are really thin! Thinner than a piece of hair. Nanotechnology is used often as it has a lot of uses. For example; sunscreens, self cleaning glass and clothes with UV protection. Uses for nanotubes are Brain tumour research Possibility of using the nanotubes to directly deliver cancer fighting drugs into the brain Medical uses for instance; bone scaffolding and cell therapy. This is achieved by drugs or silencing genes Carbon nanotubes recently used to control the damage caused by a stroke, dental implants or synthetic muscles. Ethnics on carbon nanotubes is it is still experimental and we dont know how it will effect individuals in the long term. Its still be researched and developed. Advantages Disadvantages Many sectors e.g medical, energy and manufacturing benefit from it Newer technology therefore, not much testing been done. New possible cancer therapy Can be difficult to work with Lots of information on neurones and their responses. Very small and can be very expensive to produce. Future treatments of neurological disorders such as Parkinsons and strokes So far it is only been used in experiments so no long term effects seen We as humans are carbon based. Nobody knows how it will react to the body, will it be compatible Surgery will still be required and therefore, surgical; risks attached. Stereotaxic surgery Stereotaxic surgery is also called stereotactic. It is brain surgery where a brain tumour is removed with using image if the brain to guild the surgeon to a target within the brain. Neuro-navigation is a technique which may have an external frame attached to the head or imaging markers attached to the scalp to orient the surgeon in his approach. The term stereotactic came from Greek and Latin roots which meant touch in space. Stereotaxic surgery is used for many reasons, which include: Brain tumors Deep Brain Stimulates Monitoring activity of brain for instance; scanning Monitoring and treating Parkinsons Side effects for stereotaxic is that is have very few immediate effects than the normal radiosurgery, as the area being treated is smaller. However, you are likely to have hair loss, feel sick, feel fatigue, dizzy, have headaches or have rashes appear on your skin. These are common side effects of regular external radiotherapy to the brain. Doctors normal give does of steroid before the treatment or straight after to help prevent side effects due to swelling in the brain. Advantages Disadvantages No cutting is involved in Could stimulate wrong area of brain therefore different behavior would be seen Lots of research taking place Could damage the brain Used in Parkinsons treatment Bleeding could be caused Function Magnetic Resonance Imaging (FMRI) FMRI is a technique for measuring the metabolic changes that occur in brain activity. It uses a powerful magnetic field and radio waves frequency pulses to produce detailed pictures of soft tissues, bone and other internal body structure. It works by detecting the change in blood oxygenation and flow that occur in response to neural activity. When an area is more active it consumes more oxygen and to meet this increased demand blood flow increase to the active area. It can be used to examine the brains anatomy, determines which part of the brain are handling critical functions, evaluate the effect of stroke or disease. FMRI is the only technique which can detect abnormalities within the brain. This is a picture of an FMRI scanner, which is a large tube that contains powerful magnets. You lie inside the tube straight and as still as possible during the scan. Advantages Disadvantages Does not use radiation Scanners usually expensive Has no visual risks Person needs to be completely still for it to capture a clear image Evaluate brain function safely and effectively Researchers still dont completely understand how it works. fMRI is easy to use People are in an enclosed space, so people who are claustrophobic are faced with problems with MRI to be done. MRI scan can provide information about the blood circulation throughout the body and blood vessels The scan involves really loud noises while processing because they involve a really high amount of electric current supple Magnetoencephalography (MEG) MEG measures ongoing brain activity with millisecond time resolution. It works by detecting magnetic fields which are created by the brains electrical signals. MEG is used for finding out about diseases such as; Parkinsons and Alzheimers. But also is used for research to measure the time course of brain activity and can detect epilepsy, as well as detect areas of the brain that are most important to avoid during surgery. MEG has to be carried out in a shielded room often in the night when there are no other electrical devices on. This is because the fields are a billion times smaller than the earths magnetic field. The patient will sit inside a helmet of special sensors that detect the tiny magnetic signals produced by the brain, as shown below; Advantages Disadvantages Makes no noise Time consuming takes 2 hours to be performed. No discomfort for patient Needs a special magnetically shield room Detects areas of normal and abnormal activity in the brain. Used to compliment other imaging techniques Transcranial Magnetic Stimulation (TMS) TMS is a magnetic method used to stimulate small regions of the brain. During the procedure, a magnetic field generator, or coil, is placed near the head of the person receiving the treatment. The stimulation take approximately around 20 to 30 minutes. While receiving the stimulations, the patient is normally fully awake, no anaesthetic needed. There are minimal side effects. TSM is used to treat depression, pain relief, feeling of euphoria of fear and patient who do not response well to antidepressant medication. The procedure is associated with mild and minimal side effects, including: feelings of light headedness temporary hearing problems, due to the sometimes loud magnet noise mild headaches tingling in the face, jaw, or scalp Advantages Disadvantages Non- invasive Could damage normal brain function No anaesthetic needed Magnetic items must not be worm Widely available Ethics Informed Consent disclosure of all significant risks, both those known and those suspected possible. Potential Benefit must outweigh risk Equal distribution of risk Particularly vulnerable patient populations should be avoided. Positron Emission Tomography (PET) PET stands for positron emission tomography. PET scans are images which can clearly show the part of the body which being investigated which could consist of abnormal areas of the body or brain and can highlight how well certain areas of the body are functioning. A PET scan works by detecting radiation inside the body, and images are made my passing x-rays through the patients body. Radioactive substances are injected into the body. The level of radiation is very small and the radioactive substance has a short decay time and neither of these will damage your body. A PET scan is pain free, and you should are able to return home on the same day without any side effects or restriction function adequately. Scans usually take around 30-60 minutes. Advantages Disadvantages Detect and monitor cancerous growths Very expensive Makes sure functions in the body are working. Not widely available only certain hospitals have them in the UK, and you might have to travel a distance to get one. PET imaging is able to be used as an alternative to biopsy and other exploratory surgeries to determine how much a disease has spread. Not as clear as CT or fMRI scans Reduce the number of unnecessary surgeries performed due to incorrect diagnosis and staging data. Tumour growth and inflammation of brain areas are difficult to tell apart. Stem Cells Stem cells are a class of undistinguishable cells that are able to differentiate into specialised cell types. It is most like that stem cells come from two main sources, for example: Embryos (embryonic stem cells) adult stem cells Stem cells are unspecialised cells which are restarting themselves through cell division and have the potential to develop into many different cell types which plays a central role in generation and for the generation to come of the body. Stem cells act as an internal repair system, dividing to replace other cells which are lost through wear and tear. Each time a stem cell divides, each new cell may either remain a stem cell or become another type of cell with a more specialised function for example; bone or muscle cells. Stem cells can give growth to any tissue in the body and, from this it can provide nearly limitless potential for medical applications. Current studies are researching how stem cells may be used to prevent or even cure disease e.g Parkinsons, diabetes, heart disease and even Alzheimers ADVANTAGES DISADVANTAGES Medical benefits for example; therapeutic cloning gets treat chronic illnesses. Embryos that are not a patients own and the patients body may reject them. Provide an insight to the growth and development of human cells as the understanding of everything about human cells, scientists and researchers would also have a better understanding of disease, and how it comes and what damages the cells which leads them to illness. Difficult to find and extract from tissue Can replace faulty cells with healthy cells, so the individual is well again Adult stem cells only produce a few types of cells No embryo is destroyed so not an ethical issue Ethical implications Embryonic stem cell research poses a moral dilemma. It forces us to choose between two moral principles: The duty to prevent suffering The duty to respect the value of human life In the case of embryonic stem cell research, it is impossible to respect both moral principles. To obtain embryonic stem cells, the early embryo has to be destroyed. This means destroying a potential human life. But embryonic stem cell research could lead to the discovery of new medical treatments that would stop the suffering of many people. Â   Â   There is two issues of stem cells, one that we highly value the duty to prevent suffering and the other the duty to respect the value of human life. A potential humans life is a risk of life or not. It is more ethical to take stem cells from a bone borrow of an individual to help saves someones life as to do so it needs constant from the individual for the bone borrow to be given. Whereas, a less ethical view is were a stem cell could be taken from a embolic cord where the mother of the child may have given constant and mean it can go ahead however, the baby might not have wanted that therefore this is morally wrong. Foetal Brain-tissue Grafting A method of treating diseases, such as; parkingsons and huntingtons by grafting brain cells from human foetuses onto the affected area of the human brain. Human adults cannot grow new brain cells however, developing unborn foetuses can, this is because, grafting foetal tissue stimulates the growth of new brain cells in affected adult brains. Use of foetal brain tissue is consequent from aborted embryos or foetuses. The ethical issues related to a therapeutic approach, which is relevantly modern and therefore not only concern the possible side effects for a graft-receiving patient, but also the relationship between the requirements for foetal tissue and the decision-making process for induced abortion. Although for human embryos and foetuses have been the subject of biomedical studies, and, in principle, their use has therefore not been seen as ethically objectionable, the above points made it necessary to reconsider the moral issues. Bibliography http://link.springer.com/article/10.1007/BF02700424 http://medical-dictionary.thefreedictionary.com/Fetal+tissue+transplantation History of brain treatments http://www.google.co.uk/url?sa=trct=jq=esrc=sfrm=1source=webcd=1ved=0ahUKEwjN8NXE35bQAhUWz2MKHYl8BFcQFggpMAAurl=http%3A%2F%2Fwww.brain-surgery.com%2Fhistory-of-brain-surgery-1%2Fusg=AFQjCNGfniG_DTtMu0pnbq76NH6vFoSU4Qbvm=bv.137904068,d.d2s A good website to go on to first, as it gave an over view of the different methods but also different times e.g the Hippocrates and how life was like for treating the brain then. https://www.britannica.com/topic/lobotomy lobotomy surgery and how it is done and why it is done. http://www.ancient.eu/Trephination/ Brothwell, D, Diseases in Antiquity (Charles C Thomas Pub Ltd, 1967). http://www.imaginis.com/faq/what-does-non-invasive-mean Invasive and non-invasive http://www.frca.co.uk/article.aspx?articleid=252 Very good website to start on however no pros or cons one it. http://internationaljournalofcaringsciences.org/docs/Vol1_Issue3_02_Lavdaniti.pdf History on the technique http://emedicine.medscape.com/article/304235-overview Good over view and background information Deep Brain Stimulation https://www.parkinsons.org.uk/content/deep-brain-stimulation-surgery-parkinsons how deep stimulation is used to treat Parkinsons. http://www.neurosurgery.pitt.edu/centers-excellence/epilepsy-and-movement-disorders-program/deep-brain-stimulation-movement-disorders This website explains how deep stimulation can cure certain things and what disorders it helps to cure. http://www.youtube.com/watch?v=WW-SWAnphFU video of the deep stimulation back ground information and how it was performed http://videos.howstuffworks.com/sciencentral/2937-deep-brain-stimulation-video.htm Another video of how it works and what its done. https://www.ncbi.nlm.nih.gov/pubmed/25597042 good for information on ethics for DBS. Clearly layout and simple to understand http://link.springer.com/article/10.1007/s12152-015-9240-9 very very complex site and not good for getting information. http://www.webmd.com/brain/brain-lesions-causes-symptoms-treatments Lesion Production http://www.webmd.com/brain/brain-lesions-causes-symptoms-treatments http://www.emedicinehealth.com/brain_lesions_lesions_on_the_brain/page10_em.htm